You have gotten your business all set up – signed on the dotted line of the lease for your office, purchased essential business equipment and furnishing, and putting up the business signage on the front door. What is next? You are a new business start-up. Do you just sit there and wait for customers to knock on your door or to call you up to make inquiries? Perhaps you are relying on your relatives and friends for business. Let say you have opened a cake shop. Your relatives and friends can only buy so much from you. Maybe in the beginning, you may be able to depend on them to order the occasional birthday cake or anniversary cake. They may help to promote you by telling their friends about your cakes.
But if you want to do more than just baking a few cakes a week for relatives and friends, you have to market your cake shop. For a new start-up with a small budget, you can hardly afford to buy a space in the local newspapers or monthly magazines. For print advertisements to be effective, you have to buy the space on a regular basis for consecutive months before there is a positive response to the advertisements. There may be some inquiries – people calling to ask about your cakes and more likely your pricing. These inquiries may or may not end up with an order. So how can you market your business without burning a hole in your budget before the first customer walks in?
A cheaper alternative is marketing on the internet. Registering a domain name is not expensive. It is possible to hire someone with the necessary knowledge to build up a decent website for you. Maintaining a website is affordable for a small business. After you have done that, it does not automatically translate into orders for your cakes immediately. As a matter of fact, how do you know whether anyone is even visiting your website? There are millions if not billions of domain names on the world wide web. Yours is not the only selling homemade and delicious cakes for all occasions. Your enthusiasm for online marketing may turn into disillusionment. Did they not say that with the internet, you can reach countless people, some of whom are bound to become your customers one day? After several months, you are beginning to wonder.
Wonder no more. If you want your website to have visitors, you have to give it visibility in search results. For example, how will you get people searching for the most delicious homemade cakes be directed to your website? A new methodology known as search engine optimization or SEO is able to push your website to greater visibility. There are SEO experts who can provide this service. If you are in the West Coast, you could search on the internet and if you are in the Seattle area, find Seattle SEO expert to help you with this. Make inquiries with a few of these experts and find one who you think can offer you what you need.